М.Я. Городецький, Олексій Парохненко, Руслан Федоряк
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引用次数: 0

摘要

本文探讨了营销研究方法在服务业企业管理中的作用。提供了服务领域领域的分类器,这使得确定其进一步发展的优先领域成为可能。研究了服务业各部门对乌克兰经济的影响。已经确定,决定因素是提供教育、运输、旅馆和餐馆服务的服务部门企业。目前,服务部门的后两个部门在现代战争状态条件下发挥着重要作用。它们目前向乌克兰人民和乌克兰武装部队提供社会生存所必需的一切。公司活动的主要部分是努力实现更多更好的活动结果,这些活动通过增加盈利能力,寻找新的机会等来突出自己。为了确定现代条件下服务业企业管理效率的进一步可能性,有必要运用市场营销方法来确定发展的战略向量。定义了市场营销研究方法,用于分析和评估一些标准,这些标准将显示有关企业在市场中的作用的最一般想法,以及如何有效地利用企业的潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
МАРКЕТИНГОВІ МЕТОДИ ДОСЛІДЖЕНЬ В УПРАВЛІННІ ПІДПРИЄМСТВ СФЕРИ ПОСЛУГ
The article discusses the role of marketing research methods in the management of enterprises in the service sector. A classifier of areas of the service sphere is provided, which makes it possible to identify priority areas for their further development. The influence of each sector of the service sphere in the economy of Ukraine was studied. It has been established that the determining factor is service sector enterprises providing educational, transport and hotel and restaurant services. Currently, the last two sectors of the service sector play a significant role in the modern conditions of the state of war. They currently provide the population of Ukraine and the Armed Forces of Ukraine with everything necessary for the survival of society. The main part of the company's activity is the effort to achieve more and better results of activity, which highlight themselves through the increase of profitability, the search for new opportunities, and others. In order to determine the further possibilities of management efficiency of enterprises in the service sector in modern conditions, it is necessary to apply marketing methods to determine the strategic vector of development. Marketing research methods are defined, which are used to analyze and evaluate a number of criteria that will show the most general idea about the role of the enterprise in the market, as well as how effectively the potential of the enterprise is used.
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