{"title":"优惠券对访问到购买渠道的影响","authors":"A. Gopalakrishnan, Young-Hoon Park","doi":"10.2139/ssrn.3206159","DOIUrl":null,"url":null,"abstract":"Using data from a field experiment, we find that mobile coupons lift revenue primarily by increasing visits to the website rather than through redemption.","PeriodicalId":153208,"journal":{"name":"ERN: Search","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":"{\"title\":\"The Impact of Coupons on the Visit-to-Purchase Funnel\",\"authors\":\"A. Gopalakrishnan, Young-Hoon Park\",\"doi\":\"10.2139/ssrn.3206159\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Using data from a field experiment, we find that mobile coupons lift revenue primarily by increasing visits to the website rather than through redemption.\",\"PeriodicalId\":153208,\"journal\":{\"name\":\"ERN: Search\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-03-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"15\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ERN: Search\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3206159\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Search","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3206159","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Coupons on the Visit-to-Purchase Funnel
Using data from a field experiment, we find that mobile coupons lift revenue primarily by increasing visits to the website rather than through redemption.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
