吸引非活跃消费者使用移动金融服务

{"title":"吸引非活跃消费者使用移动金融服务","authors":"Hanna Komulainen, Saila Saraniemi, Pauliina Ulkuniemi","doi":"10.4324/9781351174466-2","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":319843,"journal":{"name":"Marketing and Mobile Financial Services","volume":"52 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Engaging non-active consumers to use mobile financial services\",\"authors\":\"Hanna Komulainen, Saila Saraniemi, Pauliina Ulkuniemi\",\"doi\":\"10.4324/9781351174466-2\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":319843,\"journal\":{\"name\":\"Marketing and Mobile Financial Services\",\"volume\":\"52 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-12-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing and Mobile Financial Services\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4324/9781351174466-2\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing and Mobile Financial Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781351174466-2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}