{"title":"品牌资产对手机消费者购买意愿的影响:来自斯里兰卡私立高等教育机构本科生的证据","authors":"K. R. Nilmini, D. Dissanayake","doi":"10.4038/wjm.v13i1.7554","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":202867,"journal":{"name":"Wayamba Journal of Management","volume":"73 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Impact of Brand Equity on Customer Purchase Intention of Mobile Phones: Evidence from Undergraduates of Private Sector Higher Educational Institutions in Sri Lanka\",\"authors\":\"K. R. Nilmini, D. Dissanayake\",\"doi\":\"10.4038/wjm.v13i1.7554\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":202867,\"journal\":{\"name\":\"Wayamba Journal of Management\",\"volume\":\"73 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Wayamba Journal of Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4038/wjm.v13i1.7554\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Wayamba Journal of Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4038/wjm.v13i1.7554","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Brand Equity on Customer Purchase Intention of Mobile Phones: Evidence from Undergraduates of Private Sector Higher Educational Institutions in Sri Lanka