{"title":"促销、感知价格和服务质量对任咖啡餐饮顾客决策的影响","authors":"Sitti Putri Cahyani Tamsir, Efiani","doi":"10.55927/fjmr.v2i4.3904","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of promotion, perceived price and service quality on customer decisions at Renn Coffe & Eatery. This study used a descriptive quantitative research method with 100 respondents who had visited Renn Coffe & Eatery. The type of data used in this study is primary data by collecting data using a questionnaire. The data were obtained and processed using multiple linear regression analysis supported by the IBM SPSS 22 application. The results of this study indicate that promotion, perceived price and service quality have a positive and significant influence on customer decisions at Renn Coffe.","PeriodicalId":373869,"journal":{"name":"Formosa Journal of Multidisciplinary Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Promotion, Perceived Price and Service Quality on Customer Decisions at Ren Coffee & Eatery\",\"authors\":\"Sitti Putri Cahyani Tamsir, Efiani\",\"doi\":\"10.55927/fjmr.v2i4.3904\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the effect of promotion, perceived price and service quality on customer decisions at Renn Coffe & Eatery. This study used a descriptive quantitative research method with 100 respondents who had visited Renn Coffe & Eatery. The type of data used in this study is primary data by collecting data using a questionnaire. The data were obtained and processed using multiple linear regression analysis supported by the IBM SPSS 22 application. The results of this study indicate that promotion, perceived price and service quality have a positive and significant influence on customer decisions at Renn Coffe.\",\"PeriodicalId\":373869,\"journal\":{\"name\":\"Formosa Journal of Multidisciplinary Research\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-04-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Formosa Journal of Multidisciplinary Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.55927/fjmr.v2i4.3904\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Formosa Journal of Multidisciplinary Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55927/fjmr.v2i4.3904","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effect of Promotion, Perceived Price and Service Quality on Customer Decisions at Ren Coffee & Eatery
This study aims to determine the effect of promotion, perceived price and service quality on customer decisions at Renn Coffe & Eatery. This study used a descriptive quantitative research method with 100 respondents who had visited Renn Coffe & Eatery. The type of data used in this study is primary data by collecting data using a questionnaire. The data were obtained and processed using multiple linear regression analysis supported by the IBM SPSS 22 application. The results of this study indicate that promotion, perceived price and service quality have a positive and significant influence on customer decisions at Renn Coffe.
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