知识的诅咒:获得客户信息可以降低垄断利润

D. Laussel, Ngo van Long, J. Resende
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引用次数: 6

摘要

当垄断者能够通过消费者的购买历史来识别受企业动态定价政策影响的不同消费者群体时,我们证明了“知识的诅咒”。在马尔可夫完全均衡下,在每一个承诺期之后,企业都会提供一个新的引入价格,以吸引新的客户。越来越多的细分市场逐渐加入。最终,整个市场都被覆盖了。缩短承诺期将导致利润下降。相反,完全承诺型垄断者更倾向于坚持统一定价,从而获得更高的利润。因此,公司最好避免收集客户信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Curse of Knowledge: Having Access to Customer Information Can Reduce Monopoly Profits
We demonstrate the "curse of knowledge" when a monopolist can recognize different consumer groups through their purchase histories, which are influenced by the firm's dynamic pricing policies. Under the Markov-perfect equilibrium, after each commitment period, the firm offers a new introductory price so as to attract new customers. More and more market segments are added gradually. Eventually, the whole market is covered. Shortening the commitment period will result in a fall in profit. In contrast, a full-commitment monopolist prefers to stick to uniform pricing, achieving higher profit. Hence, the firm is better off by refraining from collecting customer information.
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