PROPOSTA PARA IMPLANTAÇÃO DE UM SISTEMA DE GESTÃO AMBIENTAL NA FEIRA DE PRODUTOS COLONIAIS E AGROECOLÓGICOS DE CHAPECÓ – SC

The present study had as objective to propose a model of environmental management for the Street Market and Agroecological Products of Chapeco / SC. It was therefore developed a model based on ISO 14001 (2004) and PDCA, based on the model proposed by Richard Junior (2006), resulting in five requirements, namely: 1) Environmental Policy; 2) EnvironmentalManagement; 3) Implementation and Operation; 4) Checking and Corrective Action; and 5) Critical Analysis of Directors. As for the methodology, the study was conducted from July 2014 to May 2015, delimiting the Street Market of the Chapeco City Centre, totaling 56 stalls. The study approach is qualitative. The Sustainability Level instruments have highlighted that the Street Market may suffer in the short term and survival risk with regard to environmental performance practices, as its level of sustainability achieved only 49.59%. Finally, it is clear that major gains as a Fair you get with the implementation of this Model, making it a positive factor for its competitiveness. On the other hand, it will serve its stakeholders as a whole.