Sustainable strategic management: construct, parameters, research directions

Much of the management scholarship on the strategy performance relationship has focused primarily on the economic, short- and intermediate-term outcomes associated with an organisation's strategies. Recently, however, a largely disparate group of researchers has challenged the long-term viability of many such strategies, primarily from environmental and ecological points of view. Relatively few scholars have vigorously sought to bridge the gap between these ostensibly contradictory perspectives. This paper addresses this gap by defining and elaborating a subdiscipline within the management field ? Sustainable Strategic Management (SSM) ? concerned with the development and implementation of strategies that are sustainable from both market and environmental perspectives. It serves as a springboard for scholars who seek to pursue additional research in this arena.