Researching data privacy models in eLearning

The contemporary web applications and emerging intelligent solutions for eLearning collect, process and store a big array of students' personal data. What kind of private data is used for organization of successful learning and are they protected against unauthorized use are important questions concerning students' privacy. The paper presents a data privacy model created after explorations related to the measures for security of private information in different online transactional fields including in the area of eLearning and after results summarization of students' opinion. The findings show that privacy in eLearning could be achieved through a combination of actions from student's side, third parties' side and appropriate design of educational software.