量子价格

Diego Aparicio, R. Rigobón
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引用次数: 3

摘要

该研究收集了来自美国和英国65家时尚零售商的35万种产品的在线数据。许多零售商采用一种被称为量子价格的极端粘性形式:使用很少的稀疏价格来定价大量差异化产品,价格变化很少而且幅度很大。量子价格存在于不同的类别(类似的产品)和不同的产品介绍(随着时间的推移)中。最令人惊讶的是,它还发生在不同类别(非常不同的产品)之间。标准化的措施表明,大量的价格聚类超出了流行价格、分类大小或数字结尾的作用。量子价格意味着在通过产品组合、通货膨胀测量和一价定律进行的价格调整中存在摩擦。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Quantum Prices
Online data was collected for 350,000 products from over 65 fashion retailers in the U.S. and the U.K. Many retailers practice an extreme form of stickiness described as quantum prices: a large number of differentiated products are priced using few sparse prices, with price changes occurring rarely and in large magnitudes. Quantum prices exist within categories (similar products) and across product introductions (over time). Most surprisingly, it also occurs across categories (very different products). Normalized measures indicate substantial price clustering beyond the role of popular prices, assortment size, or digit endings. Quantum prices imply frictions in lumpy price adjustments through product mix, inflation measurement, and in the law-of-one-price.
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