Language Learning Plateau in the Context of Business English: Emerging Causes and Suggested Solutions by means of Online Tools and Technologies

The paper investigates the problem of the language learning plateau, its impact on the learners of foreign languages, especially Business English (English for Special Purposes) as well as suggested methods to overcome this problem through mutual efforts of learners and educators. Research and works carried out by prominent scientists and educators have been studied and presented in the paper. The paper targets to meet the needs of students studying Business English, who feel that they face the language learning plateau through applying modern and online technologies to envision the efficiency of technology-embedded learning in eliminating the language learning plateau. Evident is the fact that some students face stagnation in their studies, whereas others continue their way toward language proficiency. Our research resulted in the development of the Motivation Matrix and PINE model to address the problem and solve it according to the needs.