Promoting the Usage of Eco-Friendly Tertiary Packaging: A Market Research on the Perceived Behavior of Filipino Consumers Based on Sustainability Factors

Sustainable tertiary packaging or green packaging has grown popular as consumers become more aware of the harmful effect of plastic packaging. This study aims to establish how environmental, social, and economic factors influence the purchase and usage of eco-friendly packaging among Filipino consumers. A test of differences was used to establish the significant differences between the demographic and behavioral segments and the sustainable factors affecting their purchase and usage of green packaging. Findings revealed that Filipino consumers with an age bracket of 29 years old and below are more receptive to buy and use eco-friendly packaging than the other age group. They are also influenced by subjective norms such as family, friends, and social media and females are more likely to buy and use sustainable packaging based on social factors.