Strategy for Developing Smoked Fish Products in Increasing Business Revenue in North Semarang District

--The Government's policy on the renewal and development of industrial areas in North Semarang District is an initial effort towards the establishment of the smoke center of the Bandarharjo fish. This research aims to analyze small business development Strategy micro fish smoke both from internal and external factors to determine the strategy in the development of smoked fish business in the Bandarharjo North District of Semarang. This research uses a quantitative approach. The population in this study was 25 smoked fish entrepreneurs in Bandarharjo. Data collection techniques by using interviews, documentation and questionnaires. The analytical techniques used are qualitative descriptive and SWOT analysis. The results showed that with SWOT analysis can be known internal factors of strength that have adequate capital, strategic location of fumigation operations and easily accessible and can build business with relevant agencies. Then the drawback is that the research and development of the business has not been conducted, the management information system has not run well and the financial reporting system. The opportunities offered are the economic growth of the city of Semarang increased and development and training of SMES by the government. Then the threat received was the rising price of raw materials. Advised to the business of smoked fish in Bandarharjo is a good relationship between smoked fish entrepreneurs to make innovations in producing smoked fish, financial management should be improved and applied in the business management system of smoke fish and can further expand the marketing so as to increase the production and business of smoked fish in the village Bandarharjo district of North Semarang.