Efektivitas Voucher dan Tekanan Waktu terhadap Kepuasan dan Niat Membeli Kembali

This study aims to examine the effect of sales promotion and time pressure on satisfaction and buy-back intention. Specifically this study limits the study on the consumer clothing store Padika Store.Data store in the study obtained through questionnaires distributed to respondents. The number of samples in this study is 120. Sampling technique used is purposive sampling. Instrument testing instrument and hypothesis used is SmartPLS 3.The result of research indicate that sales promotion and time pressure have influence to satisfaction and intention to buy back. This study has the limitation of observational objects that focus solely on consumers of clothing retail stores Padika Store so generalization of study may be limited. Future research is expected to establish different and wider observational objects.