Are creative ability and work standardization in contradictory relationship

Argues that a full display of creativity is indispensable, not only for developing new products and technology, but also for managing any business for future development, if it is to result in market growth and profitability. Work standardization, on the other hand, is stressed in the ISO 9000 Series Standards to raise work efficiency and to ensure product quality. Although both elements of creativity and standardization are considered indispensable for corporate management, they are thought to be mutually exclusive, because the remaining space for creative work is reduced along with the progress of work standardization. Demonstrates, on the contrary, that they are complementary.