Countermeasures for Development of Fujian Cultural Tourism Based on SWOT Analysis

In recent years, China's tourism industry has developed rapidly, while cultural tourism has comprehensively adjusted the cultural industry and tourism industry structure to integrate and infiltrate the two. Under this trend, localities have successively developed cultural tourism to enhance the visibility of the region. At present, Fujian's cultural tourism is still in its infancy, and there are still many enhancements. Therefore, this paper uses SWOT method to develop in Fujian. The advantages, disadvantages, opportunities and threats of cultural tourism were analyzed, and some related suggestions were put forward to provide reference for the development of Fujian cultural tourism. Keywords—SWOT; Fujian cultural tourism; integration