ORGANIZATIONAL CULTURAL MODEL TO IMPROVE THE PERFORMANCE OF EMPLOYEES

This research aims to find out, review, and analyze employees' cultural models and performance at the Rural Bank. In carrying out its mission, a rural bank, especially in the Cimahi city area, is fully supported by OJK in carrying out its duties as a fund-raiser and fund-raiser. Tight banking competition that leads to financial technology in conducting its transactions, so that it is no less competitive, especially the number of customers who move to other banks, because of facilities and systems that do not support, so far that became a segment of rural bank customers in West Java, especially Cimahi city oriented to rural circles. In developing the vision and mission of rural banks themselves, the rural bank should be able to penetrate among customers to a higher level by not neglecting the mission of rural banks to help the community or the populist economy that commercial banks have not touched. The method in research uses a quantitative method with descriptive and verificative analysis, descriptive research aims to know the condition of the cultural organization and performance of rural bank employees, and verificative research to test how much influence the culture of the organization partially and simultaneously on the employee performance on rural bank Cimahi.