Impact of Health Beliefs on Covid-19 Related Preventative Health Behaviours and Coping Behaviours

Non-adherence to health regulations during the Covid-19 pandemic has been associated with health beliefs. Thus the present study studies the impact of these health beliefs on preventative health behaviours and coping behaviours. The research followed an ex-post facto survey design and convenience sampling was used to recruit a sample of 100 Sri Lankans with chronic illnesses. Data collection was carried out online using Google forms. The multiple regression analyses reveals that the Health Belief Model was a significantly useful predictor explaining 53% of the variation in preventative health behaviours. The findings reveal no significant predictive relationships between the health beliefs of perceived susceptibility, perceived severity, and perceived benefits with preventative health behaviours. Perceived barriers are found to significantly and negatively predict preventative health behaviours. Perceived selfefficacy and cues to action are found to significantly and positively predict preventative health behaviours. Educational level and marital status moderate the relationship between self-efficacy, cues to action and preventative health behaviours. In fact, selfefficacy is positively and significantly correlated with adaptive coping but not significantly correlated with maladaptive coping behaviour. Overall, the findings highlight the utility of reducing barriers, enhancing self-efficacy, and promoting health literacy through education and provision of social support, especially spousal support, to foster adherence to preventative health behaviours. Keywords: Health Beliefs; Preventative Health Behaviour; Coping Behaviour; Covid-19