Identifying Differences in Values: Comparison between Iran and Poland

Values are the central features of societies and they are one of the essential elements in culture. The main aim of this research was examining the differences in basic human values in Iran and Poland, taking into the account sociodemographic variables (gender, age, and education level). Analyses were performed on data coming from the fifth wave of the World Value Survey (2005-2009). The results indicated that Iranians were more likely to embrace power, security, conformity, and universalism values. Poles, on the other hand, reported higher importance of stimulation, hedonism, achievement, tradition, and benevolence values. Age moderated the relationship between country and self-direction, power, and benevolence values. Education moderated the relationship between country and tradition value.