{"title":"婴儿潮一代的报纸阅读行为与态度:三种版面的比较","authors":"Lin-Chao Fu, Hsiu-Ping Yueh","doi":"10.1109/ICALT.2015.130","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to understand baby boomers' behaviors and attitudes of newspaper reading. The three layouts provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the evaluation. The preliminary results showed that baby boomers had a significantly difference among the behaviors of font adjustment. Most participants satisfied with the layouts, but still had some problems. This article gives some suggestions for layout improvement.","PeriodicalId":170914,"journal":{"name":"2015 IEEE 15th International Conference on Advanced Learning Technologies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Baby Boomers' Behaviors and Attitudes of Newspaper Reading: A Comparison among Three Layouts\",\"authors\":\"Lin-Chao Fu, Hsiu-Ping Yueh\",\"doi\":\"10.1109/ICALT.2015.130\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to understand baby boomers' behaviors and attitudes of newspaper reading. The three layouts provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the evaluation. The preliminary results showed that baby boomers had a significantly difference among the behaviors of font adjustment. Most participants satisfied with the layouts, but still had some problems. This article gives some suggestions for layout improvement.\",\"PeriodicalId\":170914,\"journal\":{\"name\":\"2015 IEEE 15th International Conference on Advanced Learning Technologies\",\"volume\":\"33 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-07-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2015 IEEE 15th International Conference on Advanced Learning Technologies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICALT.2015.130\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2015 IEEE 15th International Conference on Advanced Learning Technologies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICALT.2015.130","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Baby Boomers' Behaviors and Attitudes of Newspaper Reading: A Comparison among Three Layouts
The purpose of this study is to understand baby boomers' behaviors and attitudes of newspaper reading. The three layouts provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the evaluation. The preliminary results showed that baby boomers had a significantly difference among the behaviors of font adjustment. Most participants satisfied with the layouts, but still had some problems. This article gives some suggestions for layout improvement.
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