THE RECOGNITION OF ISLAMIC INFLUENCE FOR HALAL LOGO: A REVIEW

The Islamic recognition and its influence are frequently associated with the features of the halal logo, which symbolize people’s trust and are thus primarily advantageous for consumers to prevent purchasing disputes and eliminate confusion during product selection. The study’s goal is to identify the impact of Islamic recognition, characters, and conceptions that are commonly seen and interpreted by consumers’ minds. The study’s content focuses on reviewing literature from the study context derived from sources of documentation and library, which has initiated deeper thinking and understanding on halal-related concerns within the society in Malaysia.