铁路运输服务质量与乘客满意度研究——以亚的斯亚贝巴轻轨(AA-LRT)为例

Birhanu Bekele Kumsa
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摘要

本研究的主要目的是从乘客对AA-LRT服务质量的期望和服务感知的角度来评估亚的斯亚贝巴轻轨服务质量和乘客满意度的现状。为了达到这一目的,我们采用描述性研究设计,对两条路线的384名乘客通过问卷调查收集的数据进行分析。这些受访者采用方便的判断抽样方法选择,车站采用简单的随机抽样方法选择。通过问卷调查收集到的数据,利用SPSS v. 24软件,采用均值、标准差、差距分析、spearman相关分析等统计工具进行分析,采用改良的铁路服务SERVQUAL工具,对乘客的期望与服务感知进行RAILQUAL比较。本研究的主要发现是,轻轨乘客对服务质量的感知低于预期,其中舒适度、可靠性、保证和共情属性的差距最大,而有形性和响应性的差距最小,乘客对服务质量的整体满意度略低于预期。服务质量维度与顾客满意度之间存在显著的正相关关系。根据研究结果,研究人员建议AA-LRT需要在各个维度上提高服务质量,以满足顾客的需求,并应关注其差距大小的最高评级属性;列车的班次和准点,车站的候车亭和座位的情况,对孕妇、儿童、老人和残疾人的个别照顾,列车超载引起的窒息和站位过多的乘客,当有延误时通知乘客,车站和列车上乘客的安全与保障以及售票系统。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Service Quality and Passengers’ Satisfaction in the Railway Transportation Service: A Case of Addis Ababa Light Rail Transit (AA-LRT)
The main objective of this research is to evaluate the current status of service quality and passengers satisfaction of light rail transit service in Addis Ababa from the point of view of passengers' expectations of the service quality and perceptions of the service delivered by AA-LRT. To achieve this objective, descriptive research design were used to analyze the data collected through questionnaire survey from a sample of 384 passengers of the two routes. These respondents were selected using convenient--judgmental sampling method and stations were selected using simple random sampling methods. The data collected through the questionnaire were analyzed using statistical tools such as mean, standard deviation, gap analysis and spearman's correlation analysis with the help of SPSS v. 24 by applying modified SERVQUAL instrument for the railway service, RAILQUAL comparisons between passengers' expectations and perceptions of service were undertaken. The major finding of the study indicates, AA-LRT passengers’ perceptions of service quality delivered were lower than their expectations, the highest gaps were given by AA-LRT passengers towards the comfort, reliability, assurance and empathy attributes, whereas lowest gaps were given to tangibility and responsiveness and the overall passengers satisfaction levels towards the service delivered was slightly not satisfactory. The finding also reveals that positive and significant relationship between service quality dimensions and customer satisfaction. Based on the findings of the study, the researcher recommended that AA-LRT needs to improve quality of services in all dimensions so as to satisfy customer’s needs and should focus to top rated attributes with their gaps size; frequency and punctuality of train, availability of shelters and seats at stations, individual attentions to pregnant women, children, old and handicapped peoples, suffocation due to overload and more stand passengers in train, informing passengers whenever there are delays, safety and security of passengers both at stations and on the train and ticketing system.
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