Construction of a comprehensive mechanism for managing the competitiveness of an agricultural enterprise in the conditions of the evolution of market relations

Introduction. Effective implementation of measures to increase the competitiveness of agricultural enterprises re-quires the development of an appropriate mechanism to ensure the implementation of management influence on key areas and processes, value creation, redistribution of resources and involvement of highly qualified personnel in these processes using appropriate tools. The purpose of the article is to build a comprehensive mechanism for managing the competitiveness of agricultural enterprises in the evolution of market relations. Results. The analysis of the nature of the mechanism as one of the most common management tools allows to deter-mine the key methodological principles of its formation. The implementation of competitiveness management is proposed on the basis of a comprehensive mechanism, which involves the implementation of a management process represented by many practices (marketing policy, product quality and safety management policy, cost management policy, investment policy, innovation policy, product policy, R&D policy, environmental policy , social policy), the interaction of which with the three components of this mechanism (mechanism for managing the creation and implementation of competitive advantages of agricultural enterprises, organizational and economic mechanism of competitive relations in target markets of agricultural enterprises and management mechanism for competitive behavior in target markets, taking into account their competitive construction ) provides the influence of the subject of control as a subsystem on the object of control as a controlled subsys-tem, which is a process of converting inputs to outputs within the system vision of the functioning of the business entity. Many types of support include financial, personnel, information, organizational and scientific and technical. The main purpose of competitiveness management should be recognized as maintaining and expanding market positions, consolidat-ing competitive advantages to ensure sustainable long-term operation of the business entity in the market. It is determined that the basis of the proposed mechanism is the interaction of methods, types of support, functions and principles of man-agement to achieve this goal. Keywords: market, competitiveness, control mechanism, mechanism architecture.