面向供应链的物流公司客户关系管理

2010 International Conference on Logistics Engineering and Intelligent Transportation Systems Pub Date : 2010-12-10 DOI:10.1109/LEITS.2010.5664980

Zhao-hong Wang

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引用次数: 2

摘要

客户关系管理是先进信息技术与现代管理科学相结合的产物，客户关系管理战略在现代物流中占有重要地位，建立科学高效的物流企业客户关系管理体系结构，该体系结构包含客户接触层、管理层和决策支持层。探讨了物流企业客户关系管理实现的若干关键技术。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Supply Chain-Oriented Logistics Company Customer Relationship Management

Customer relationship management is the product of advanced information technologies and the modern management science, customer relationship management strategy is important in modern logistics, establish a scientific and efficient logistics enterprise customer relationship management architecture, the architecture contains customer contact layer, management level and decision support layer. Several implementation key technologies of the logistics enterprise customer relationship management were explored.

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来源期刊

2010 International Conference on Logistics Engineering and Intelligent Transportation Systems

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