社会责任消费行为前因的实证研究

2013 Seventh International Conference on Complex, Intelligent, and Software Intensive Systems Pub Date : 2013-07-03 DOI:10.1109/CISIS.2013.118

Chia-Ju Lu

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引用次数: 4

摘要

最近，一些公司被授予反映消费者对社会的态度在制定他们的营销策略的重要性。社会责任消费(SRC)可以促进消费者认为重要的社会和生态事业。基于SRC在生态和社会方面的行为，本研究将应用价值-态度/信念-行为层次模型(Homer and Kahle, 1988; Kim and Choi, 2005)来确定社会责任消费行为的关键前因。

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An Empirical Study on the Antecedents of Socially Responsible Consumption Behavior

Recently, several firms are award of the importance of reflecting consumers' attitudes towards the society in developing their marketing strategies. Socially responsible consumption (SRC) can promote social and ecological causes consumers deem important. Based on the SRC behaviors in both ecological and societal concerns, the present study will apply the model of value-attitude/belief-behavior hierarchy (Homer and Kahle, 1988, Kim and Choi, 2005) to identify key antecedents of socially responsible consumption behavior.

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来源期刊

2013 Seventh International Conference on Complex, Intelligent, and Software Intensive Systems

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