Prioritization on Information Sharing in Digital Platform for Linking Online Retail and Logistics Systems using AHP

As the digital transformation and COVID-19 pandemic in retail and logistics industry, the development of digital platform based e-Commerce makes the demand of logistics dramatically increased. Most of sellers take part in the online shopping mall or digital platform has very small volume and they do not have enough budget to invest on building their own information systems. Thus, it is general to use the standard systems which are presented by the platform. Especially, there are various stakeholders such as sellers, suppliers and logistics service providers in the online retail and logistics platform. But, The standard data fields and forms are designed without considering the different requirements, characteristics, and practical applicability in business of different stakeholders. It may cause the unnecessary cost to transmit the non-value added data, make useless data accummulated, and the required data missed. In this research, the stakeholders who take part in the digital platform are categorized as sellers, suppliers and logistics service providers. The data fields which stakeholders can provide and need to share for enhancing the operations are defined. Also, using AHP, the relative importance of each data fields in the different point of view considering each stakeholders’ requirements. According to the result of evaluation, it was concluded that different stakeholder has different priority to create and share data through the digital platform. With the result of this research, it may be possible to design the differentiated data architecture and enhance the efficiency of operations.