卧室设施和感知价值的影响是在酒店购买

M. Irfan, Nisa Rahmaniyah Utami
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引用次数: 0

摘要

本研究的目的是确定负面评价中客房设施的主导因素,并确定消费者在Horison Ultima酒店的购买兴趣。本研究采用定量描述性研究方法,使用T检验计算的应用程序。本研究的样本采用随机抽样的方式,调查对象为100人。结果显示,所有变量都得到了受访者的好评。多元回归检验表明,客房设施和感知价值两个变量同时(共同)显著地影响了贝卡西霍利森终极酒店的购买兴趣。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Fasilitas Kamar dan Perceived Value pada Minat Beli di Hotel
The purpose of this study is to determine the dominant factor of room facilities in negative reviews and to determine consumer buying interest at the Horison Ultima hotel. This study uses a quantitative descriptive research method, which uses an application that is calculated using the T test. The sample in this study was taken by random sampling and involved 100 respondents. The results showed that all variables received good ratings from the respondents. Multiple Regression Test shows that Room Facilities and Perceived Value variables have a significant simultaneous (together) effect on Purchase Interest at Horison Ultima Hotel Bekasi.
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