基于AIDA模型的电子旅游网站作为旅游推广媒介的有效性研究——以重庆旅游网为例

Proceedings of the International Conference on Creative Economics, Tourism and Information Management Pub Date : 1900-01-01 DOI:10.5220/0009866001330138

N. Amanda, P. Santosa, Wing Wahyu Winarno

{"title":"基于AIDA模型的电子旅游网站作为旅游推广媒介的有效性研究——以重庆旅游网为例","authors":"N. Amanda, P. Santosa, Wing Wahyu Winarno","doi":"10.5220/0009866001330138","DOIUrl":null,"url":null,"abstract":"The use of e-commerce in the tourism industry is known as e-tourism terminology. E-tourism can include promotion, marketing to tourism transactions. The Indonesian government has poured a considerable amount of funds in developing e-tourism, as well as the Government of the Special Region of Yogyakarta in developing visitingjogja.com as one of the e-tourism website. By using questionnaires this study wants to find the extent to which the effectiveness of website e-tourism as a tourism promotion media is measured using the AIDA model based on the area on WebQual 4.0. In addition, this study also examined what factors were influential in it. The results showed a very high level of effectiveness in most of the AIDA model, which is Attention, Interest and Desire but has not been too effective in the stage of Action. furthermore, areas on WebQual 4.0 has an effect on every stage of AIDA.","PeriodicalId":394577,"journal":{"name":"Proceedings of the International Conference on Creative Economics, Tourism and Information Management","volume":"66 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com\",\"authors\":\"N. Amanda, P. Santosa, Wing Wahyu Winarno\",\"doi\":\"10.5220/0009866001330138\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The use of e-commerce in the tourism industry is known as e-tourism terminology. E-tourism can include promotion, marketing to tourism transactions. The Indonesian government has poured a considerable amount of funds in developing e-tourism, as well as the Government of the Special Region of Yogyakarta in developing visitingjogja.com as one of the e-tourism website. By using questionnaires this study wants to find the extent to which the effectiveness of website e-tourism as a tourism promotion media is measured using the AIDA model based on the area on WebQual 4.0. In addition, this study also examined what factors were influential in it. The results showed a very high level of effectiveness in most of the AIDA model, which is Attention, Interest and Desire but has not been too effective in the stage of Action. furthermore, areas on WebQual 4.0 has an effect on every stage of AIDA.\",\"PeriodicalId\":394577,\"journal\":{\"name\":\"Proceedings of the International Conference on Creative Economics, Tourism and Information Management\",\"volume\":\"66 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the International Conference on Creative Economics, Tourism and Information Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5220/0009866001330138\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the International Conference on Creative Economics, Tourism and Information Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5220/0009866001330138","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

电子商务在旅游业中的应用被称为电子旅游术语。电子旅游可以包括促销、营销到旅游交易。印尼政府在发展电子旅游方面投入了大量资金，日惹特区政府也将visitingjogja.com作为电子旅游网站之一。本研究通过问卷调查的方式，利用基于WebQual 4.0的AIDA模型来衡量网站电子旅游作为旅游推广媒体的有效性。此外，本研究还考察了哪些因素对其有影响。结果表明，大多数AIDA模型(Attention, Interest and Desire)的有效性非常高，但在行动阶段的有效性不高。此外，WebQual 4.0上的区域对AIDA的每个阶段都有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com

The use of e-commerce in the tourism industry is known as e-tourism terminology. E-tourism can include promotion, marketing to tourism transactions. The Indonesian government has poured a considerable amount of funds in developing e-tourism, as well as the Government of the Special Region of Yogyakarta in developing visitingjogja.com as one of the e-tourism website. By using questionnaires this study wants to find the extent to which the effectiveness of website e-tourism as a tourism promotion media is measured using the AIDA model based on the area on WebQual 4.0. In addition, this study also examined what factors were influential in it. The results showed a very high level of effectiveness in most of the AIDA model, which is Attention, Interest and Desire but has not been too effective in the stage of Action. furthermore, areas on WebQual 4.0 has an effect on every stage of AIDA.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Proceedings of the International Conference on Creative Economics, Tourism and Information Management

自引率

0.00%

发文量