{"title":"服务质量、价格和地点影响客户忠诚度的新星","authors":"Muhammad Taufiqur Rahman, Nurullaili Mauliddah","doi":"10.30651/imp.v1i1.9614","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to determine and analyze the quality of service, price and location affect customer loyalty in the Bintang Arut Motor Lamongan business. Tests on the accuracy of respondents' reactions were carried out by distributing questionnaires at Bintang Arut Motor Lamongan and were consumers and customers with a total of 97 respondents. The test method uses Multiple Linear Regression Analysis with SPSS for Windows Version 24 Program. The conclusions obtained are that: (1) Service Quality has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (2) Price has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (3) Location has a positive and insignificant effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (4) Service Quality, Price and Location have a simultaneous effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan. This shows that Customer Loyalty (Y) at Bintang Arut Motor Lamongan can be explained by 62% by the independent variable, namely Quality Services (X1), Price (X2) and Location (X3). Tujuan penelitian ini adalah untuk mengetahui dan menganalisis kualitas layanan jasa, harga dan lokasi berpengaruh terhadap loyalitas pelanggan di usaha Bintang Arut Motor Lamongan. Pengujian terhadap ketepatan reaksi responden dilakukan dengan membagikan kuesioner di Bintang Arut Motor Lamongan dan merupakan konsumen dan pelanggan dengan jumlah 97 responden.Metode pengujian menggunakan Analisis Regresi Linier Berganda dengan Program SPSS for Windows Versi 24. Kesimpulan yang diperoleh bahwasannya: (1) Kualitas Layanan Jasa berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (2) Harga berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (3) Lokasi berpengaruh positif dan tidak signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (4) Kualitas Layanan Jasa, Harga dan Lokasi berpengaruh secara simultan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan.. Hal ini menunjukkan bahwa Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan dapat dijelaskan sebesar 62% oleh variabel independen yaitu Kualitas Layanan Jasa (X1), Harga (X2) Dan Lokasi (X3).Keywords: Service Quality; Price; Location and Loyalty","PeriodicalId":229450,"journal":{"name":"Improvement: Jurnal Manajemen dan Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Kualitas Layanan Jasa, Harga dan Lokasi dalam Mempengaruhi Loyalitas Pelanggan di Bintang Arut Motor Lamongan\",\"authors\":\"Muhammad Taufiqur Rahman, Nurullaili Mauliddah\",\"doi\":\"10.30651/imp.v1i1.9614\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study was to determine and analyze the quality of service, price and location affect customer loyalty in the Bintang Arut Motor Lamongan business. Tests on the accuracy of respondents' reactions were carried out by distributing questionnaires at Bintang Arut Motor Lamongan and were consumers and customers with a total of 97 respondents. The test method uses Multiple Linear Regression Analysis with SPSS for Windows Version 24 Program. The conclusions obtained are that: (1) Service Quality has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (2) Price has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (3) Location has a positive and insignificant effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (4) Service Quality, Price and Location have a simultaneous effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan. This shows that Customer Loyalty (Y) at Bintang Arut Motor Lamongan can be explained by 62% by the independent variable, namely Quality Services (X1), Price (X2) and Location (X3). Tujuan penelitian ini adalah untuk mengetahui dan menganalisis kualitas layanan jasa, harga dan lokasi berpengaruh terhadap loyalitas pelanggan di usaha Bintang Arut Motor Lamongan. Pengujian terhadap ketepatan reaksi responden dilakukan dengan membagikan kuesioner di Bintang Arut Motor Lamongan dan merupakan konsumen dan pelanggan dengan jumlah 97 responden.Metode pengujian menggunakan Analisis Regresi Linier Berganda dengan Program SPSS for Windows Versi 24. Kesimpulan yang diperoleh bahwasannya: (1) Kualitas Layanan Jasa berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (2) Harga berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (3) Lokasi berpengaruh positif dan tidak signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (4) Kualitas Layanan Jasa, Harga dan Lokasi berpengaruh secara simultan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan.. Hal ini menunjukkan bahwa Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan dapat dijelaskan sebesar 62% oleh variabel independen yaitu Kualitas Layanan Jasa (X1), Harga (X2) Dan Lokasi (X3).Keywords: Service Quality; Price; Location and Loyalty\",\"PeriodicalId\":229450,\"journal\":{\"name\":\"Improvement: Jurnal Manajemen dan Bisnis\",\"volume\":\"20 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-03-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Improvement: Jurnal Manajemen dan Bisnis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.30651/imp.v1i1.9614\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Improvement: Jurnal Manajemen dan Bisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30651/imp.v1i1.9614","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
本研究的目的是确定和分析服务质量、价格和地理位置对滨塘阿鲁特汽车拉蒙干店顾客忠诚度的影响。对受访者的反应准确性的测试是通过在滨唐阿鲁特汽车拉蒙根分发调查问卷进行的，调查对象是消费者和客户，共有97名受访者。检验方法采用SPSS for Windows Version 24程序进行多元线性回归分析。研究结果表明:(1)服务质量对宾堂阿鲁特汽车拉蒙干顾客忠诚度(Y)有显著的正向影响;(2)价格对宾堂阿鲁特汽车拉蒙干顾客忠诚度(Y)有显著的正向影响;(3)地理位置对宾堂阿鲁特汽车拉蒙干顾客忠诚度(Y)有显著的正向影响;(4)服务质量、价格和地理位置对宾堂阿鲁特汽车拉蒙安顾客忠诚度(Y)有同步影响。这表明，宾堂阿鲁特汽车拉蒙根的顾客忠诚度Y可以用自变量即质量服务(X1)、价格(X2)和位置(X3)来解释62%。我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说，我是说。企鹅terhadap ketepatan reaksi responddilakukan dengan membagikan kuisonner di Bintang Arut Motor Lamongan dan merupakan konsumen dan pelanggan dengan jumlah 97 respondendan。Linier Berganda dengan程序SPSS for Windows version 24。kespulpulan yang diperoleh bahwasannya:(1) Kualitas Layanan Jasa berpengaru positive significance (1) Loyalitas pelangan (2) di Bintang Arut Motor Lamongan;(2) Harga berpengaruh的正显著性(positive significance): terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan;(3) Lokasi berpengaru positive dan tidak signak - hahadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan;(4) Kualitas Layanan Jasa, Harga dan Lokasi berpengaruh secara，同时，忠诚于Pelanggan (Y) di Bintang Arut Motor Lamongan。Hal ini menunjukkan bahwa Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan dapat dijelaskan sebesar 62% oleh变量独立于Kualitas Layanan Jasa (X1)， Harga (X2) Dan Lokasi (X3)。关键词:服务质量;价格;地理位置和忠诚度
Kualitas Layanan Jasa, Harga dan Lokasi dalam Mempengaruhi Loyalitas Pelanggan di Bintang Arut Motor Lamongan
The purpose of this study was to determine and analyze the quality of service, price and location affect customer loyalty in the Bintang Arut Motor Lamongan business. Tests on the accuracy of respondents' reactions were carried out by distributing questionnaires at Bintang Arut Motor Lamongan and were consumers and customers with a total of 97 respondents. The test method uses Multiple Linear Regression Analysis with SPSS for Windows Version 24 Program. The conclusions obtained are that: (1) Service Quality has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (2) Price has a significant positive effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (3) Location has a positive and insignificant effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan; (4) Service Quality, Price and Location have a simultaneous effect on Customer Loyalty (Y) at Bintang Arut Motor Lamongan. This shows that Customer Loyalty (Y) at Bintang Arut Motor Lamongan can be explained by 62% by the independent variable, namely Quality Services (X1), Price (X2) and Location (X3). Tujuan penelitian ini adalah untuk mengetahui dan menganalisis kualitas layanan jasa, harga dan lokasi berpengaruh terhadap loyalitas pelanggan di usaha Bintang Arut Motor Lamongan. Pengujian terhadap ketepatan reaksi responden dilakukan dengan membagikan kuesioner di Bintang Arut Motor Lamongan dan merupakan konsumen dan pelanggan dengan jumlah 97 responden.Metode pengujian menggunakan Analisis Regresi Linier Berganda dengan Program SPSS for Windows Versi 24. Kesimpulan yang diperoleh bahwasannya: (1) Kualitas Layanan Jasa berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (2) Harga berpengaruh positif signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (3) Lokasi berpengaruh positif dan tidak signifikan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan; (4) Kualitas Layanan Jasa, Harga dan Lokasi berpengaruh secara simultan terhadap Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan.. Hal ini menunjukkan bahwa Loyalitas Pelanggan (Y) di Bintang Arut Motor Lamongan dapat dijelaskan sebesar 62% oleh variabel independen yaitu Kualitas Layanan Jasa (X1), Harga (X2) Dan Lokasi (X3).Keywords: Service Quality; Price; Location and Loyalty
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