Analysis of Factors Affecting and Interest of University Students in the Cooperatives

Sustainable and well-structured cooperatives are able to improve national economic structure, accelerate national economic growth, decrease open unemployment, reduce poverty, create real sector dynamism, and improve the distribution of people's income. On this basis, the author conducts a study that discusses the factors that influence the importance of cooperative socialization to students, which can increase student interest in cooperative activities. These factors can later be a suggestion to the government the role of socialization in the development of sustainable cooperatives. The study used primary data obtained from a questionnaire. This research method is descriptive quantitative research. There are three variables used in this study: the first variable is knowledge about cooperatives, the second is the type of cooperative, and the last is the opportunity that arises with the socialization of cooperatives to students. The research model used is the single model. The results of the first and second variables are negative, and there is no level that influences the importance of socialization about cooperatives to student interest in cooperatives, while the third variable positively and significantly influences the importance of socialization about cooperatives to student interest in cooperatives. KeywordsSocialization; Cooperative; Interest; Students