根据家用化学产品环保标签,消费者的认知、态度和意图的差异:以洗涤剂和织物柔顺剂为重点

Eugene Song, Jaeho Shin, Jianguo Li, H. Yoo
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引用次数: 0

摘要

本研究考察了消费者对产品上“环保”标签的认知、态度和意图的差异,并探讨了在“环保”成为社会话题的当前形势下的关系因素。研究结果总结如下:本研究分析了产品认知和态度对消费者购买、推荐和行为意愿的影响,发现产品性能和偏好对消费者购买和推荐意愿有显著影响。当产品上有环保标志时,它会影响消费者检查使用量的意图以及他们对这些数量的行为意图。这些发现提供了数据来支持这样的论点,即环保标志可以给消费者的产品认知和态度带来明显的差异,并可以作为材料来弄清楚他们以环保的方式消费的倾向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Differences in the Perceptions, Attitudes, and Intentions of Consumers according to Eco-Friendly Labels on Household Chemical Products: With a Focus on Detergents and Fabric Softeners
This study examines the differences in the perceptions, attitudes, and intentions of consumers according to “eco-friendly” labels on products and explores the relationship factors in the current situation where “eco-friendly” has emerged as a topic in society. The findings were summarized as follows: The study analyzed the effects of product perceptions and attitudes on their purchase, recommendation, and behavioral intentions and found that product performance and preference had significant effects on their purchase and recommendation intentions. When there was an eco-friendly mark on products, it had impacts on the intentions of consumers to check usage amounts and their behavioral intentions regarding these amounts. These findings offer data to support the argument that an eco-friendly mark can bring clear differences to the product perceptions and attitudes of consumers and may serve as materials to figure out their propensity to consume in an eco-friendly manner.
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