中小企业品牌建设策略研究

2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI) Pub Date : 2016-07-01 DOI:10.1109/IIAI-AAI.2016.87

Hiroshi Imahashi, K. Gemba, K. Uenishi

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引用次数: 0

摘要

我们对食品制造业中小企业的品牌建设进行了分析。具体来说，我们分析了传统豆腐生产的策略和能力。我们的调查和研究结果表明，管理层需要具备销售目标、制造和分销方面的能力。此外，管理层应该能够集成、构建和重新部署功能。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Strategies for the Brand-Building of Small-and Medium-Sized Enterprises

We analyzed the brand-building of small-and medium-sized enterprises in the food manufacturing industry. Specifically, we analyzed the strategy and capabilities of traditional tofu production. The results of our research and study indicate, the need for management to have capabilities in sales-targeting, manufacturing, and distribution. Furthermore, management should be able to integrate, construct, and relocate capabilities.

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2016 5th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)

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