Using AHP and VIKOR to evaluate the hotel industry of eight European countries

Abstract The purpose of this work is to provide a ranking of eight European countries concerning their hotel industry. We have drawn data from TripAdvisor with various features, like the location of each hotel, the cleanness, the number of the rooms, the price of each hotel and other similar criteria. The analysis was conducted by using two multicriteria analysis methods, namely AHP and VIKOR. Specifically, the well known AHP method will help us to calculate the weights of the criteria and the ranking of the alternatives is provided by VIKOR. The obtained results provide vital information, more specifically which country has the more attractive hotel industry, compared with the other countries. Based on the obtained results in this research, we can see that there are two countries with the best hotel services and the ranking has a particular interest, as all eight countries are famous for their tourist services.