万鸦老市邮政快递服务的服务模式

Stefani I. Angmalisang
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引用次数: 0

摘要

本研究旨在衡量新冠肺炎大流行期间万鸦老市Pos快递服务的质量水平。本研究采用Parasuraman(1985)的Servqual理论测量方法,通过向消费者发放问卷。它询问他们对万鸦老市邮政快递服务质量的期望和看法,然后计算两者之间的差异。结果显示了服务质量的重要性。研究样本为100名受访者,符合研究要求,至少2次使用这些服务。得到的结果是,整体服务质量值为-0.31,即万鸦老市的Pos快递服务质量仍然没有达到消费者的期望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pos Express Delivery Services in Manado City Using Servqual Method
This study aims to measure the level of quality of Pos Express delivery services in Manado city during the pandemic of Covid19. The study using Servqual theory measurement method by Parasuraman (1985), by distributing questionnaires to consumers. Its asking their expectations and perceptions about the quality of Pos Express services in Manado city, then calculating the difference between both. The results show the magnitude of service quality. The research sample is 100 respondents, who have met the research requirements, which is at least 2 times using these services. The results obtained are the overall servqual value is -0.31, meaning that the quality of Pos Express services in Manado city still does not meet consumer expectations.
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