识别经验结构的维度

B. Knutson, J. Beck, S. Kim, Jaemin Cha
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引用次数: 71

摘要

本文确定了消费者体验的潜在维度。数据通过基于网络的调查收集,使用来自三个互联网分销渠道的样本(n = 397)。采用探索性因子分析。规模发展过程形成了环境、效益、可及性、便利性、效用、激励和信任的七因素模型。提出了对管理和未来研究的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Identifying the Dimensions of the Experience Construct
ABSTRACT This article identifies the underlying dimensions of a consumer's experience. Data are collected through a Web-based survey using samples from three Internet distribution channels (n = 397). Exploratory factor analysis is employed. Scale-development procedures result in a seven-factor model consisting of Environment, Benefit, Accessibility, Convenience, Utility, Incentive, and Trust. Implications for management and future research are presented.
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