Analysis of Use of Facebook Pages as a Social Media Tools by Halal Concept Hotel Enterprises Operating in the Mediterranean Region of Turkey

Nowadays, halal-concept hotel businesses can access a large mass by sharing information on Facebook, such as photos, videos, events, raffles, announcements and reservations by considering religious sensitivity. Within this context, the aim of this study is to analyze the halal concept hotels on facebook pages, to identify important criteria for Facebook usage levels, and to make suggestions for any missing information. Therefore, Facebook pages of 34 halal concept hotel businesses operating in the Mediterranean region of Turkey were evaluated in accordance with 24 criteria based on frequency analysis. As a result of the evaluation, it was determined that Facebook pages of the hotels included photo galleries and information about phone numbers, links to the web pages and address information criteria, however, information regarding the weather, multi-language option, link to other social networks used, special discounts to social network followers, competition and awards, social networking policies and destination was not specified. Since the presence of customers who prefer halal-concept hotels cannot be denied, it is essential to investigate the behavior of halalconcept hotels and customers who prefer these hotels. Therefore, this study is important in terms of being a clear evidence of the innovative approaches used by the halal concept hotels.