移动广告系统基于用户提供的信息来换取免费的网络接入

2017 10th International Conference on Ubi-media Computing and Workshops (Ubi-Media) Pub Date : 1900-01-01 DOI:10.1109/UMEDIA.2017.8074113

Xiaolong Liu, S. Yuan, Xuebai Zhang, Pai-Hsuan Wang

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引用次数: 0

摘要

随着移动通信技术的快速发展，移动设备用户数量的显著增加，对有效的移动广告产生了非常强烈的需求。广告成功的关键在于将正确的广告投放给正确的客户。本文提出了一种基于兴趣点的移动广告系统，使移动广告公司能够从手机用户那里获取有价值的信息。在分析这些信息后，移动广告公司就能够针对用户的移动设备发布定制的广告。此外，手机用户可以通过报告自己感兴趣的地方获得免费的移动网络数据量。实践证明，该系统易于使用，不仅有利于移动广告公司，而且有利于手机用户和其他参与者。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Mobile advertising system based on user provided information in exchange for free network access

With the rapid development of mobile communication technology, the significant increase in the number of mobile device users have created a very strong demand for effective mobile advertising. The key campaign success of advertising is putting right advertisements to right customers. This paper presents a place of interest based mobile advertising system that allows mobile advertising company obtained valuable information from cellphone users. After analyzing this information, mobile advertising company is able to publishing customized ads to the user's mobile device. In addition, cellphone users can get free mobile network data volume by reporting their places of interest. It has been demonstrated that the proposed system is easy to use and would benefit for not only mobile advertising company, but also cellphone user, and the others participations.

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来源期刊

2017 10th International Conference on Ubi-media Computing and Workshops (Ubi-Media)

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