Evaluation of the strategic priorities of the development of the consumer market of industrial areas in conditions of the new industrialization

The article reveals the issues of modern strategic management of an industrial territory in conditions of the new industrialization. On the example of the analysis of modern trends in the consumer market of the city of Yekaterinburg, as an industrial center of the Urals, the authors carried out a critical assessment of the strategic priorities of the market for goods and services of the city of Yekaterinburg formulated in the strategic plan of the Yekaterinburg city municipality until 2025. The article presents the need to revise and adjust the directions and tools for the implementation of strategic objectives in the light of new trends in the global and national economies. The methodological basis of the study was conceptual approaches to strategic management in the framework of the economy of innovation and knowledge using the methods of SWOT analysis and Foresight technologies. The authors have assessed the state of the consumer market in the context of the implementation of the strategic development plan for the city of Yekaterinburg. The practical significance of the research results reflected in the article is to highlight the priorities for the development of the consumer market of the city of Yekaterinburg for the period up to 2030. Keywords— consumer market, strategic planning, new industrialization, swot analysis, foresight, “trade hub”, knowledge management