无线零售商店:解决方案和盈利能力分析

2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI:10.1109/ICMB-GMR.2010.55

Ilaria Cristina Gatti, Christian Mondini, A. Perego, A. Tumino

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引用次数: 1

摘要

移动和无线(M&W)技术在提高零售商店的流程效率和有效性方面具有巨大的潜力。然而，由于这种情况下的活动具有多样性和非标准化执行的特点，因此对M&W解决方案的成本和收益的评估比快速消费品供应链的上游层次(例如配送中心)要困难得多。本文描述了一个分析模型来评估与零售商店中多个移动和无线解决方案投资相关的盈利能力，从而支持该行业管理人员的决策过程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Wireless Retail Stores: Solutions and Profitability Analysis

Mobile and Wireless (M&W) technologies have a great potential to improve process efficiency and effectiveness within a retail store. However, because activities in this context are characterized by great variety and non-standardized execution, the assessment of the costs and benefits of M&W solutions is more difficult than for the upstream tiers of the Fast Moving Consumer Goods supply chain, e.g. the distribution center. This paper describes an analytical model to assess the profitability related to investments in multiple Mobile and Wireless solutions in the retail store, thus supporting the decision-making process for managers in this industry.

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来源期刊

2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)

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