Problems of innovative development of tourism industry in Ukraine

he purpose of the paper is to investigate and identify problems and prospects for the development of tourist services in the territory of Ukraine.The article highlights the results of studies on the development of tourism in Ukraine. The results of tourist streams of Ukraine during 2000-2018 are presented, problems and prospects of development of tourism industry in Ukraine are analyzed (namely, which regions are the most tourist attractiveness for foreign tourists). The methodology of the study was to use a combination of methods: dialectical, analytical, method of comparison. The scientific novelty of the results obtained is the comprehensive coverage of the results of the author’s quantitative and qualitative analysis of the problems of the tourism industry development in Ukraine by the end of 2018. Conclusions. In general, places that are attractive for tourists are those places that have the following three components: developed infrastructure, historical sites, regional attractiveness. However, the main problem of the tourist industry today remain: improper quality of services, lack of clear control, insufficient promotion of domestic Ukrainian tourist recreation. In Western Ukraine, there are no conditions for the emergence of inexpensive hotels. Currently, there are very few tourist information centers on the territory of Ukraine, where it would be possible to find out about interesting places of this or that region. There is also a language barrier that is currently trying to be overcome to the maximum in Ukraine.