{"title":"旅游市场营销","authors":"Nuno Almeida","doi":"10.4018/978-1-7998-1522-8.ch015","DOIUrl":null,"url":null,"abstract":"Tourism is one of the most important economic activities in some countries. However, the coastal and maritime activities could be an interesting segment to explore in accordance with good promotion of the destination. Tourism marketing is a tool available for the managers that could establish a great connection between the visitors and the destinations, particularly if the promotions focus on the blue and the green economy. With some specific procedures, it is possible to take advantage in a competitive market that needs clear rules about the environment.","PeriodicalId":304237,"journal":{"name":"Managing, Marketing, and Maintaining Maritime and Coastal Tourism","volume":"22 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Tourism Marketing\",\"authors\":\"Nuno Almeida\",\"doi\":\"10.4018/978-1-7998-1522-8.ch015\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Tourism is one of the most important economic activities in some countries. However, the coastal and maritime activities could be an interesting segment to explore in accordance with good promotion of the destination. Tourism marketing is a tool available for the managers that could establish a great connection between the visitors and the destinations, particularly if the promotions focus on the blue and the green economy. With some specific procedures, it is possible to take advantage in a competitive market that needs clear rules about the environment.\",\"PeriodicalId\":304237,\"journal\":{\"name\":\"Managing, Marketing, and Maintaining Maritime and Coastal Tourism\",\"volume\":\"22 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Managing, Marketing, and Maintaining Maritime and Coastal Tourism\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-7998-1522-8.ch015\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Managing, Marketing, and Maintaining Maritime and Coastal Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-7998-1522-8.ch015","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Tourism is one of the most important economic activities in some countries. However, the coastal and maritime activities could be an interesting segment to explore in accordance with good promotion of the destination. Tourism marketing is a tool available for the managers that could establish a great connection between the visitors and the destinations, particularly if the promotions focus on the blue and the green economy. With some specific procedures, it is possible to take advantage in a competitive market that needs clear rules about the environment.
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