The Readiness of Radio Stations to Deal with Disruptive Digital 2020

. As the digitalization of broadcasting allows for the efficient use of the limited number of frequency channels, many players are able to join the broadcast industry. While many countries have had digital broadcasting for many years, Indonesia will only implement it in 2020. Broadcast migration from analog to digital is expected to have a significant impact on the broadcast industry as it shifts to digital, which has been termed disruptive digital, with the major obstacles being technology and content. Using observation and an in-depth interview with the head of technical development at the National Private Radio Association of Indonesia (PRSSNI), this research examined the readiness of the main radio industry in Indonesia to move to the digital era in 2020s. It was found that while PRSSNI members were ready to deliver digital broadcasting content, government collaboration was needed to ensure adequate development of the technological infrastructure.