共享经济与提升游客感知价值:埃及官方分时度假平台构想

Heba El Fakharany, Mahmoud Salama
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引用次数: 0

摘要

本文旨在探讨共享经济,尤其是分时度假服务在提升游客感知价值方面的作用。本研究的设置已应用于埃及不同目的地的分时度假业主。虽然分时度假被认为是一个有利可图的旅游目的地发展的基石,但它面临着许多问题,并没有得到充分利用。从这个角度来看,本研究旨在评估分时度假服务,因为它被广泛认为是全球旅游经济中增长最快的组成部分之一。本研究采用多维度量表评估感知价值,包括功能、情感和社会价值三个维度。从2022年5月到2022年8月,对各旅游目的地(艾因索赫纳、赫尔格达、沙姆沙伊赫)的分时度假业主发放的053份问卷进行了定量分析。研究结果表明,分时度假对游客感知价值有很强的正向影响。此外,平台治理对分时度假服务有正向影响。本研究建议在埃及建立一个官方分时度假平台,以获得比传统分时度假更好的财务绩效和政府监管。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Sharing Economy and Enhancing Tourist Perceived Value: A Proposed Conception for an Official Timeshare Platform in Egypt
This paper aims at examining the role of sharing economy, especially timeshare service, in enhancing tourist perceived value. The setting for this study has been applied on timeshare owners in various destinations in Egypt. Although timeshare is considered the cornerstone of a profitable destination development, it faces many troubles and a little attention to be well exploited. From this perspective, this study aims at assessing timeshare service as it is widely considered one of the most rapidly growing components of the global tourism economy. The study adopted a multi-dimensional scale to assess perceived value including functional, emotional and social value dimensions. A quantitative analysis of 053 questionnaires distributed among timeshare owners within various tourist destinations (Ain Sokhna, Hurghada, Sharm El Sheikh) has been applied from May 2022 till August 2022. The findings outlined a strong positive effect of timeshare on tourist perceived value. Furthermore, results showed that platform governance positively affects timeshare service. This study proposes an official timeshare platform in Egypt for a better financial performance and a governmental supervision than traditional timeshare.
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