ESTRATÉGIAS DE INOVAÇÃO DAS EMPRESAS METALÚRGICAS NO SETOR SUCROALCOOLEIRO DE PIRACICABA

The innovation is the considered the motor which moves the economic development and to study the processes through which innovations are introduced and spread out is one of the biggest challenges to the regional and global economy. This article analyzes the innovation strategies of metallurgic companies supplying of the sugar-alcohol sector and some others pertaining to the alcohol local productive arrangement of Piracicaba (APLA). The research is of exploratory and descriptive type, and was carried through with 25 companies of the sector metal-mechanic, most part of them micron, small and medium extent companies. The results of the research showed that the innovations in micron and small companies occur more in products, than in productive processes. Amongst the difficulties found by the companies it is presented tax burden and the raised tax of interests, as well as, restricted access to technologies, credit and markets. Results of the research also show that the insertion of the companies in the APLA has generated bigger possibilities of innovation in products and processes to support the growth and advance of Brazilian ethanol in the world-wide markets.