Transformative business stream matrix

In an ongoing project, our aim is to help companies in a risk-averse culture with their digital transformation. One of the findings is the transformative business stream matrix that demonstrates — by pursuing business streams — a digital transformation without jeopardizing the company's current business model. A business stream can refer to a business model, a part of it, or a set of business models exposed to a specific pace of digitization. The transformative business stream matrix entails two dimensions: competitiveness and business stream environment. While the dimension competitiveness describes how competitive a product or service of a specific business stream is, the dimension business stream environment refers to what pace of digitalization a business stream is exposed to. A product or service of a business stream can achieve unclear, clear or unique competitiveness; a specific business stream can be exposed to a pace of digitalization that is threatened, settled, or developing.