色彩心理学对市场营销、广告和促销的影响

He Changda, A. Bhaumik
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引用次数: 1

摘要

本研究的目的是回顾色彩心理学在市场营销中的应用。消费者在90秒内对事物或他人做出决定。62%到90%的时间里,对产品或人的评价都是基于颜色。因此,颜色是用来区分你的商品从那些竞争对手,以及改变特定客户的情绪和情绪,从而影响他们对给定产品的态度。考虑到一个人的感觉和情绪可能会随着时间的推移而改变,营销主管必须认识到颜色的价值,并在设计产品或包装时利用它。与色彩心理学相关的文字在本研究中被评估。根据这项研究,颜色对营销至关重要。管理者应该密切关注他们的品牌和产品的颜色,以吸引广泛的受众。文章还强调了局限性和未来的研究目标。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Colour Psychology's Impact on Marketing, Advertising, and Promotion
The objective of this study was to review the use of colour psychology in marketing. Consumers make decisions on things or other people in just 90 seconds. A product's or person's evaluation is based only on colours between 62 and 90% of the time. Thus, a colour is used to distinguish your goods from those of competitors as well as to alter the emotions and moods of specific customers, thereby influencing their attitudes about a given product. Given that a person’s feelings and mood might change over time, marketing executives must recognise the value of colour and use it to their advantage when designing products or packaging. The written word relating to colour psychology is evaluated in this study. According to the study, colours are crucial to marketing. Managers should pay close attention to the colours of their brands and products in order to draw in a broad audience. The paper also highlights the limitations and research objectives for the future.
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