Film as a Media of Internalization of Cultural Values for Millennial Generation in Indonesia

Degradation of cultural values is now threatening millennial generation who prefer popular culture products, and this happens as a result of the rapid globalization. The crisis of understanding and inheritance of local cultural values among the younger generation is an important agenda that must be sought for a solution. Giving space for cultural knowledge and local wisdom in each segment of community life becomes an effort in order to maintain the existence of the nation's cultural values that are increasingly eroded. At present, film is not only an art and entertainment product that presents images and life text from the images of artists. Film has become one of the most effective media in conveying ideological messages, concept, and values. The existence of films in the millennial era has become an arena for young people to interact, socialize and even be an ideal life stereotype. This article discusses the process of internalizing cultural values that exist in Indonesia, through films based on several literary, biographical and historical texts. By using a cultural, media and text study approach to several Indonesian film works, it can be said that millennials more easily capture information and messages through audiovisual media such as films, which are then imitated and internalized in everyday life. In addition, the rise of Indonesian films with the theme of the history and culture of the nation, become one of the efforts to maintain the cultural values among the millennial generation to be more concerned about the nation's cultural inheritance.