修辞对广告“SHOPEE鳕鱼”的影响

Anisa Anisa, Najiyyatul Murtadlo
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引用次数: 0

摘要

这项研究的动机是一个市场应用程序的存在。本研究探讨了特色广告中语言风格的运用。广告语言风格具有通过玩弄词语或短语来说服读者,从而影响读者使用产品的能力。本研究的目的是分析和描述商店应用中的广告语言风格。所采用的方法是描述性定性方法。本研究的数据为广告语言的风格,本研究的数据来源为youtube和电视上出现的shopee特色广告。本研究的数据收集技术为聆听法。根据对YouTube广告语言风格使用的分析讨论的结果,可以得出Shopee应用在所展示的广告中使用了说服性语言风格,即使用重复的figurehead。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGARUH GAYA BAHASA PADA IKLAN PROMOSI “SHOPEE COD”
This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead.
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