政治电视广告对观众对后续广告反应的影响

Mark. Sci. Pub Date : 2020-10-27 DOI:10.1287/mksc.2020.1260
Beth L. Fossen, Girish Mallapragada, A. De
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引用次数: 9

摘要

我们调查了电视上的政治广告如何影响观众对随后的非政治广告的反应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements
We investigate how political ads on television impact how viewers respond to subsequent nonpolitical ads.
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