{"title":"政治电视广告对观众对后续广告反应的影响","authors":"Beth L. Fossen, Girish Mallapragada, A. De","doi":"10.1287/mksc.2020.1260","DOIUrl":null,"url":null,"abstract":"We investigate how political ads on television impact how viewers respond to subsequent nonpolitical ads.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":"{\"title\":\"Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements\",\"authors\":\"Beth L. Fossen, Girish Mallapragada, A. De\",\"doi\":\"10.1287/mksc.2020.1260\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We investigate how political ads on television impact how viewers respond to subsequent nonpolitical ads.\",\"PeriodicalId\":423558,\"journal\":{\"name\":\"Mark. Sci.\",\"volume\":\"40 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-10-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Mark. Sci.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1287/mksc.2020.1260\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2020.1260","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}