{"title":"口碑传播、包装设计、品牌形象对泗水阿诸那奶酪香蕉王消费者购买兴趣的影响","authors":"Kezia Conchita","doi":"10.29138/prd.v1i1.86","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest","PeriodicalId":386863,"journal":{"name":"Journal of World Conference (JWC)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya\",\"authors\":\"Kezia Conchita\",\"doi\":\"10.29138/prd.v1i1.86\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest\",\"PeriodicalId\":386863,\"journal\":{\"name\":\"Journal of World Conference (JWC)\",\"volume\":\"39 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-02-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of World Conference (JWC)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29138/prd.v1i1.86\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of World Conference (JWC)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29138/prd.v1i1.86","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya
This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest
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